Kudos for Murray McDavid’s Labels
October 25th, 2007Let’s face it. Whiskies are more diverse than they’ve ever been, and the most important thing for both consumers and whisky producers is to make sure that the consumers understand what they’re buying. With all the different wood finishes, peating levels, etc., the best way to convey this information to the consumer is via the bottle’s label, and I think that the most recent iteration of the independent bottler Murray McDavid labels do an excellent job of this.
To start, each front label identifies the distillery, the region, the whisky’s age, the vintage, the bottling date, the whisky’s strength and the number of bottles produced. In addition, each label clearly lists all the cask types that the whisky was aged in. Finally, the label lists clear, practical, succinct, tasting notes to help portray what the whisky actually tastes like. Then, the back label suggests how to drink the whisky and explains the benefits of non chill-filtering.
I wish every bottle of whisky was like this. Consumers would get what they want, and the producers would sell more whisky.
